Classic Collection
Traditional Persian masters, presented with more authority.
Framed around Tabriz, Isfahan, Kashan, Nain, Kerman and Sarouk, with stronger collection intros, provenance notes, featured rugs and richer detail pages.
Collections
A better shopping structure starts with clearer curation.
This concept treats each collection as a story-led landing page, with featured products, collection notes, provenance, and stronger pathways into enquiry or home trial.
Contemporary
Modern pattern and color, still anchored in handmade quality.
Contemporary should feel curated for Australian interiors, with a warmer visual system and a cleaner browse flow than a dense store grid.
Vintage
Character-rich pieces with age, texture and one-off appeal.
Vintage rugs work best when the presentation feels editorial. The redesign uses larger imagery, slower pacing and stronger copy around uniqueness and provenance.
Tribal & Village
Cultural richness and symbolic pattern deserve more breathing room.
This area becomes a story-led destination for Qashqai, Afshar, Heriz, Bakhtiari, Tekke, Yumud and related weaving traditions.
Additional Range
Strong secondary pathways without clutter.
Gabbeh
Bold simplicity, tactile wool and contemporary warmth.
Heritage
Historic character presented with more trust and context.
Kilim
Flatwoven craft positioned for designers and collectors.
Masterpiece
Rare, exceptional pieces with a high-end gallery feel.
WordPress Engine Fit
This page structure is ready for category archives, featured collections and product cards.
In WordPress, each collection can map to a custom archive template with collection intro copy, a highlighted editorial image, curated products, provenance notes and an enquiry CTA above the grid.