Classic Collection
Traditional Persian masters, presented with more authority.
Framed around Tabriz, Isfahan, Kashan, Nain, Kerman and Sarouk, with stronger collection intros, provenance notes, featured rugs and richer detail pages.
Collections
Each collection now feels like its own destination, with space for provenance, featured rugs and a more natural path into product pages or showroom enquiry.
Classic Collection
Framed around Tabriz, Isfahan, Kashan, Nain, Kerman and Sarouk, with stronger collection intros, provenance notes, featured rugs and richer detail pages.
Contemporary
Contemporary pieces are presented for Australian interiors with a warmer visual system and a calmer browsing rhythm.
Vintage
Vintage rugs benefit from slower pacing, larger imagery and more context around wear, uniqueness and provenance.
Tribal & Village
This area becomes a story-led destination for Qashqai, Afshar, Heriz, Bakhtiari, Tekke, Yumud and related weaving traditions.
Additional Range
Bold simplicity, tactile wool and contemporary warmth.
Historic character presented with more trust and context.
Flatwoven craft positioned for designers and collectors.
Rare, exceptional pieces with a high-end gallery feel.
Shop Preview
A tighter shop preview makes it easier to move from broad collection browsing into product detail, cart and checkout.
Shop Flow
Editorial imagery, category grouping and featured products work together so visitors can either keep shopping or reach out for guidance without losing momentum.